Business

All traders who trade on the Forex market can be a fairly high degree of accuracy divided into three categories: those who opens the long-term, medium-term and short-term positions. The choice of trading strategy depends on many factors (such as the nature, degree of employment, access to computer capabilities, the psychological aspects of the trader, and others.), And therefore, ultimately, everyone chooses that strategy, which is closer to him.

In this article, we will focus on traders, who tend not just to trade short-term (intraday trading or trading for a few days), but those traders who choose for themselves the extreme scalping strategy – the traders – “scalpers”. More specifically, we will focus on the strategy itself forex strategy “scalping”, with its pluses and minuses, profitability and potential pitfalls.

Choosing for yourself or that skalping strategy FOREX trader, thus preparing themselves for repeated opening and closing of transactions within a single trading day. The number of inputs depends on many factors, including the degree of aggressiveness of the method of scalping, the number used to trade currency pairs … and can be calculated by several tens and even hundreds or more per day.

Thus, scalping strategy assumes that the profits from each transaction

Business

cdeeeThe 3D printing technology has been around for many years but it is only in recent times that the change has caught the fancy of all business owners; big and small. And why not? With this technology finding its way into so many applications it is no wonder that every business wants to jump onto the bandwagon of this form of digital printing to reap the benefits.

Growing Popularity of 3D Printing

Earlier the use of this form of printing was mainly restricted to large companies and engineering professionals to create prototypes fast and quick. However, improvements in technology led to its high profitability and cost-effectiveness making it easily accessible to small businesses as well. More and more companies are today investigating into the possibilities of using the 3D technology in their business for expecting more gains. No matter the size of your business, this technology is bound to find a use some way or the other.

The health care sector has found several life-saving applications at reduced costs by use of this technology which has also wound its way into the working of the NASA. The

Business

sWhether it is a school carnival or a product launch, a flyer is an inexpensive yet effective way to promote personal and professional events. Flyers can spread the word around about an event, as well as provide significant details about it, including date, address and more.

Having said that, the design and print of an event flyer should be absolutely flawless to get the desired results. Since these flyers are typically mounted in high traffic areas, it is crucial to develop a high quality event flyer that grabs the attention of viewers.

Here are five ways you can make an event flyer stand out from the crowd:

Know Your Audience

Before creating a flyer, conduct a deep research on your audience to make the right impression on them. Make sure that the message of the flyer resonates with the audience you want to reach. Take the example of a concert party flyer. You want to attract diehard fans of the performing band to attend the concert. Your flyer should comprise information that can address these fans queries, such as the venue of the concert. Keeping in line the

Business

vccOne of the most volatile and impulsive forms of marketing that exists today is direct marketing. Although the industry offers you to directly communicate with the target customer and showcase your product to them but with reservations and risks. As with the other industries, direct marketing also flourished at enormous levels in 2015, thanks to the mobile apps developer companies who contributed significantly in developing the direct marketing industry in this year. By the advent of mobile application development, things have gotten much easier for brands and businesses around the globe in order to directly communicate with their customers through innovative media.

Here are the top predicted direct marketing strategies for 2016 that are set to rule:

Mobile Will Rule

The rising trends of mobile apps developing will soon dominate and take over the marketing efforts of brands belonging to every industry with storm very soon. The world has already bowed down to the significance of business generated through mobile phone devices and it quick growth can never be overstated. As smart phones continue to penetrate in masses in both developing and developed countries and people using

Business

cdeThe progressive innovations today launch numerous doors of company chances for desperate online marketers and entrepreneur in reaching more customers to be thinking about their company brand and offers. When incorporated with a well created online marketing technique in producing natural leads that are feasible and helpful to company development, a direct mail might be an efficient marketing device.

It is not unexpected to keep in mind the enhancing innovative methods of marketing utilized by aggressive online marketers making use of the very best of innovations. A well developed marketing mix might consist of possible “conventional” direct-mail advertising marketing which might add healthy varieties of capacity causes business.

This consists of incorporating blog sites, short article directory sites, social networks websites, internet search engine and lots of other sites and platforms that might be important to a company’s success using cross-media marketing.

Cross-Media Marketing

Cross-media marketing is ending up being increasingly more popular as it incorporates several marketing channels in performing a more efficient marketing project with a certain target market. Such marketing applications are extremely reliable as they cover a great deal of scope for business

Business

ewqWill the postcard marketing work?

This is quite an inevitable question in this digital era.

With postal and printing rates soaring, you may wonder if it is worth to invest and focus on.

Well… custom postcard printing adds a personal touch and takes a different line to connect with your customers.

With a reliable source of mailing addresses, direct mail marketing can help you connect with people who are really interested in your business, products, and services.

Are you wondering how?

Well… then read on. In this article, we are going to tell you how custom postcard printing can help you connect with your customers and grow your business.

Higher Visibility

Advertising through direct mail (envelopes) poses some unusual problems such as the receiver may not open the envelope and throw it in the dustbin.

But, when you send a postcard, the receiver may just flip the card out of reflex out of curiosity to see the contents. It means the receiver also glances through the message printed on.

Makes Direct Contact with the Customers

Customers’ value personalized communication. Postcards helps you reach audience directly and give them a direct line of sight to see

Business

cvffMarketing Automation is an evolving concept and that’s why it does not come as a surprise that only a few marketing companies are actually using it. There are, of course, many companies waiting eagerly to climb the bandwagon, so it is a probability that we will see a decent surge in the number of companies and marketers using the direct marketing automation concept in the coming year.

Modern marketers exposed to the evolving technologies and advanced tools in marketing believe that marketing automation would be at the core of marketing activities of businesses of all types and sizes, in the not-too-distant future and they could be spot-on in their assessment. Marketing automation can be used to bring together tactics, technology, strategies and software to automate and streamline tasks that are repetitive, saving marketing professionals time and effort. Direct automation software can also be used for accurately monitoring and measuring the effectiveness of marketing campaigns and initiatives.

Create Winning Strategies and Tactics

It is commonsense that strategy and tactics are key elements of a successful marketing campaign. Strategies help create the main framework and provide marketers the

Business

cdhApproximately 100 years ago, Schlitz Beer was in 5th place among the US beer companies. They were ingenious enough to hire a man by the name of Claude Hopkins to create a new ad campaign. Hopkins attended brewing classes and toured the Schlitz brewery in Milwaukee. He saw glass enclosed rooms with filtered air where the beer was dripping over pipes. Every pump and pipe was cleaned 2 times a day. Every bottle was cleaned no fewer than 4 times by machine.

Schlitz also had an artesian well, 4,000 feet deep to access pure water, even though their brewery was located on Lake Michigan. Hopkins toured the laboratory where the original mother yeast was cultivated and developed with no less than 1200 experiments to give Schlitz Beer their distinctive flavor.

After this tour he returned to the home office and asked why they didn’t tell people about their purity, “Why don’t you tell people those things? Why do you merely try to cry louder than others that your beer is pure? Why don’t you tell the reasons?”

Their response was that all the other brewers did the

Business

cvxCoupons have been around since the beginning of man’s shopping experience. People love coupons because it gives them an extra discount on something that is much needed and wanted. They are an incentive to buy, and leave you with a pleasant feeling that you saved money.

Coupons are still great tools used today. You aren’t just giving the customer a reason to buy, but allowing them to save their hard earned money and not spend it all in one place. This will always get you on their good side and also gain trust that you really want them to save money.

How creative can you be with coupons? There are many different types of coupons to give. One type of coupon is an amount that is discounted from the total price. Simply put $5, $10, $15 dollars off a product for example.

Another type of coupon is “BOGO” or as you know “Buy One Get One” free or half off. There is not much more detail that can be said about this, as most people do know what this is. It is for you to determine which

Business

rewLegions of marketers swear by the undoubted potential of brochures to promote businesses and acquaint potential customers with the services as well as the undertakings of a company. Unlike your physical presence, this professional marketing tool communicates with the targeted audience on your behalf and brings much-needed exposure for your products and services. Besides an organization’s general information, a professional brochure features everything, which you seek to communicate to the prospective clients and customers.

However, you need to know various things about brochure printing, before jumping on the bandwagon.

Purpose

Before contemplating a printing commitment, owners must look under the hood of things and decide whether it is intended to encapsulate informational nuggets about the company or geared towards achieving a much-needed boost in sales of products and services. Once you have sorted the purpose, the next step involves making a choice of an organization’s logo and copy art, befitting the task.

Elements

If the organization is engaged in delivering a particular kind of product or service, the business owner is entitled to take a call on which products or services to be featured in this potential advertising tool.

Business

trrPrinting has always been an important part of any business because most of the information and product details create greater impact when they are viewed and held in hand. Even though digital media has occupied a part of the business it cannot completely do away with the print industry. Surveys show that printed media still occupies a significant part of the industry. This is because it offers certain benefits that are unavailable elsewhere.

• Printed matter is tangible:

Newspapers, brochures, or magazines create a deeper impression because they can be held in the hand. They may occupy some space but the comfort of sitting in a relaxed way and perusing through one is simple and extraordinary.

• Greater engagement:

Printed matter can engage a person for a longer time and people tend to read it much faster than an online version of the same.

• More credibility:

Digital matter contains multiple ads and pop ups which can be very distracting to the reader. In printed matter, the advertisements do not present any imminent ads and hence the credibility is greater.

Thus by offering more visibility, credibility and reader engagement printing services

Business

prWith coming to an end, business firms and companies can make best use of this time by a handy marketing tool – which is printing promotional calendars. It can provide an edge over any other form of advertising strategies, making your brand image visible to customers for 365 days of the year! With more innovations around the corner with the availability of online printing services, one can have this job done through the design of personalized calendar online.

What should be the handy tips one needs to keep in mind while printing calendars to spread one ‘s brand image? Here is an overview of these:

1. Theme

Firstly one has to decide on the theme of the calendar. The overall layout should be relevant as well as attractive. It should go along with the brand image, while making it pleasant for the customers. Feedback from colleagues can be helpful in this regard. One can accordingly decide the number of pages for the calendar, i.e. it can be one month on each page, or quarterly with 3 months in a page or even a single page calendar

Business

adfEffective direct mail marketing brings new leads and more business; good results and return on investment are possible. While online campaigns are getting a lot of buzz, the growth in technology has not hindered direct mail marketing. Instead, the opportunities are now enhanced. Here we lay out 5 ways you can implement a successful direct marketing campaign that will generate leads.

1. Provide a Link to Your Website

You may be using traditional paper (mass and/or trade print) advertising, but that does not mean you can’t integrate this into your online marketing campaigns. Not only should you provide a link to your website in your direct mail piece, but you can also provide an incentive to do so, such as a coupon placed on a specific page that the URL links to. This page can also include a sign-up form for your email mailing list, offering future company news, coupons, and discounts.

Keep in mind modern consumers are more likely to find your company through an online search. Anything you put in print advertising can be duplicated online, to reach a different audience.

2. Enhance the Presentation

With email

Business

sfvWe sometimes get despondent clients who blame us for their lack of response on a recent campaign. If you have had a similar experience, please read this carefully.

After we have carried out a distribution we like to call the client and get feedback on their response. Often we hear, ‘well I don’t know, no one said they came because of a flyer‘. Sound familiar? The other thing we hear is, ‘Leaflet distribution is rubbish, we haven’t had a single call from the flyer!‘ or ‘I think my business simply doesn’t benefit from leaflet distribution‘. These are certainly far too familiar to us, but needn’t be for you any longer.

Read these 3 simple keys for a successful flyer campaign:

  1. Have a bold headline. ‘Gorgeous Garden for Summer’ (This would be ideal for a landscaping company).
  2. Have an eye catching image. So on the garden example consider a great looking garden with a happy family enjoying a BBQ in it.
  3. Have a track-able call to action with t&c’s. E.g. FREE BBQ with this flyer*. The main T&C’s you want is an expiry date and to state they need to
Business

reeThe question of what is the response rate from leaflet distribution, has to be one of the most commonly asked questions we receive from potential and existing customers. To put this question into context, it’s like asking a gym instructor, ‘how much weight will I lose by joining the gym?’. There are many factors which determine how much weight you may lose, and the same is true for your response rate from a door to door distribution. The next few paragraphs will help illustrate how you can maximise your response rate.

What do the stats say?

The Direct Marketing Association (DMA) has carried out extensive research in an attempt to give you a good idea of what to expect from your flyer distribution campaign: “A key finding is that 89% of consumers remember receiving a door drop mailing – more than any other marketing channel. And it has a powerful place in people’s lives, with 45% keeping leaflets on a pinboard or in the kitchen drawer”. This is great news! However, the average response rate is around 1%. So the question is why aren’t people responding,

Business

erEven though the Internet has changed the face of marketing, direct mail marketing can still help you reach prospective clients and generate sales.

Most direct mail marketers ‘use printed labels on envelopes; the result is that they never get opened and end their journey in the garbage bin. The solution to this problem is sending envelopes with handwritten addresses.

Why Handwritten Envelopes?

A study report published in Simon Ruda presentation showed that handwritten envelopes lead to 35.4% response as compared to 32.5% response from participants who received regular envelopes with printed labels. Printed mail looks more like a marketing gimmick and often gets ignored at their very first instance.

On the contrary, hand-addressed envelopes spark curiosity because they look different from a regular mail and the recipient generally wants to know what’s inside.

Tips to Use Handwritten Envelopes

There is a no doubt that a hand-addressed envelope can get you better response, but there are several other elements that also contribute to its success. Here are some tips to make your direct mail marketing campaign more successful.

Targeted Mailing list

It is one of the most important elements that should not be

Business

cffLegions of marketers swear by the undoubted potential of brochures to promote businesses and acquaint potential customers with the services as well as the undertakings of a company. Unlike your physical presence, this professional marketing tool communicates with the targeted audience on your behalf and brings much-needed exposure for your products and services. Besides an organization’s general information, a professional brochure features everything, which you seek to communicate to the prospective clients and customers.

However, you need to know various things about brochure printing, before jumping on the bandwagon.

Purpose

Before contemplating a printing commitment, owners must look under the hood of things and decide whether it is intended to encapsulate informational nuggets about the company or geared towards achieving a much-needed boost in sales of products and services. Once you have sorted the purpose, the next step involves making a choice of an organization’s logo and copy art, befitting the task.

Elements

If the organization is engaged in delivering a particular kind of product or service, the business owner is entitled to take a call on which products or services to be featured in this potential advertising tool.

Business

eeeIt didn’t take me more than 2 minutes to tell the General Manager to a business I consult to…

“This sales letter is crap!”

I meant to say in a polite way… “This sales letter won’t work!” but me being me didn’t quite express it so eloquently.

You see this business, one I know quite intimately, needed to steer in a different direction to make sales.

They have lived for the past 10 years on being reactionary. Now they had to start chasing sales.

So they asked me to help create a sales brochure which introduced a new service.

It covered features, benefits, who, what, where and how. It was full of emotional direct response copy. It was a brochure which had all the hallmarks of success because it followed a proven direct mail formula.

It was also 12 pages in length. Somewhat more than their normal one-page flyer they were accustomed to sending.

It took hours of negotiating with the Marketing Department to get the new style brochure approved because the brochure was against their boring, mundane, structured and robotic marketing template.

I was taking them in a new direction.

I knew the

Business

vffWhether you are looking to do a mail out, a telemarketing campaign or wanting to reach prospects by email, direct marketing is an effective and affordable way to reach out to potential customers.

The lists you use will determine the success of your direct marketing campaign. Determining who to target the list is a crucial process and establishing your criteria will help you get the best results.

You may want to find a list of consumers or businesses who have purchased products or services similar to yours, or who fall into the demographic profile or income range you are trying to reach.

With thousands of direct marketing lists to choose from, it’s hard to know where to start. Evaluating list suppliers and finding the right direct marketing lists for your particular campaign can be over whelming.

A direct marketing list broker represents all available lists in the direct marketing industry. they will help you find the best list by understanding your target market. The brokers serve as your guide, providing list recommendations for your marketing efforts.

If possible, look for a list broker who has experience working with clients

Business

wddWith the constant bombardment of tweets, Facebook posts and e-mails a piece of advertising received in the mail is a refreshing change and grabs attention. Of course a standard letter simply will not make the mark – an attention-grabbing format is a must and a good start is to choose a direct mail idea that is sent out in a chunky envelope.

Our love of a good book has not diminished with the introduction of e-readers. We are still impressed and intrigued by a glossy cover and the fact that we can pick a book up and investigate further.

This is why direct mail is not dead – just like those books a well-designed and attention-grabbing direct mail piece will work for any advertising campaign and here is why:

A chunky board envelope or mailing wrap will rise to the top of the post tray, arouse curiosity as to what is inside and beg to be opened. That is just a starting point – you also need an entertaining and effective direct mailer inside the box to keep the interest.

A pop up product is a great way