cdeeeThe 3D printing technology has been around for many years but it is only in recent times that the change has caught the fancy of all business owners; big and small. And why not? With this technology finding its way into so many applications it is no wonder that every business wants to jump onto the bandwagon of this form of digital printing to reap the benefits.

Growing Popularity of 3D Printing

Earlier the use of this form of printing was mainly restricted to large companies and engineering professionals to create prototypes fast and quick. However, improvements in technology led to its high profitability and cost-effectiveness making it easily accessible to small businesses as well. More and more companies are today investigating into the possibilities of using the 3D technology in their business for expecting more gains. No matter the size of your business, this technology is bound to find a use some way or the other.

The health care sector has found several life-saving applications at reduced costs by use of this technology which has also wound its way into the working of the NASA. The immeasurable fascination held by kids and likewise adults for fabricating items with its software is another point that goes to increase its popularity.

3D Technology Changes the Face of Common Items

The 3D technology is being increasingly used to add a creative element to common place items and make them more effective. It can be used in several aspects of your business starting with your business card. Common forms of business cards are made more interesting and eye-catching by getting them customized through 3D printing. Business cards are great conversation starters and if they are impactful then they go a long way in creating valuable business connections.

Another place where this technology is effective is in the context of teaching aids. In certain branches of knowledge the concepts can be explained better by the use of prototypes or models. Data structures can be created to physically represent statistical data.

Cost effectiveness of creating prototypes in the designer jewellery business is another reason for this technology to become widely used here. Producing new designs at lowered costs with the help of 3D printing has removed the budget constraints faced by the manufacturer for making the earlier wax prototypes.

sWhether it is a school carnival or a product launch, a flyer is an inexpensive yet effective way to promote personal and professional events. Flyers can spread the word around about an event, as well as provide significant details about it, including date, address and more.

Having said that, the design and print of an event flyer should be absolutely flawless to get the desired results. Since these flyers are typically mounted in high traffic areas, it is crucial to develop a high quality event flyer that grabs the attention of viewers.

Here are five ways you can make an event flyer stand out from the crowd:

Know Your Audience

Before creating a flyer, conduct a deep research on your audience to make the right impression on them. Make sure that the message of the flyer resonates with the audience you want to reach. Take the example of a concert party flyer. You want to attract diehard fans of the performing band to attend the concert. Your flyer should comprise information that can address these fans queries, such as the venue of the concert. Keeping in line the type of event and its audience, plan the overall design of the event flyer.

Use Big, Bold Titles

A flyer’s title is the face of an event flyer. Passersby are likely to notice the title first. Use punchy, memorable titles. Choose your words carefully to compel readers to look at your flyer.

In addition, it is advisable to use big, bold typography simply to make it noticeable from a distance.

Add Stunning Graphics

Images are a great way to draw the audience towards your event. Use striking, high resolution images. Positioning of images is key. One solid image has a better impact than several small images, which give a cluttered look to the flyer. At the same time, the image should be relevant to your event. For instance, a baseball event for a school will obviously have pictures of the school’s baseball teams to represent the event.

Avoid Clutter

Be it text or graphics, avoid clutter at all cost. Make the event flyer easy to read. Sometimes, having whitespace around images really works. Similarly, convey your message across with less but impactful words. And most importantly, use special effects with care. Don’t use them in excess as the flyer becomes impossible to read.

Address Who, Where And When

Every event flyer should provide its target audience with sufficient details. This includes the name of the person / company throwing the event, when they are holding it and the venue where it will be taking place. Break these three significant factors into three headings. Highlight the titles that are more important than others. Don’t forget to add your phone number or Facebook details for people to get in contact you.

These are some simple tips that can help you make an amazing, informative event flyer.

vccOne of the most volatile and impulsive forms of marketing that exists today is direct marketing. Although the industry offers you to directly communicate with the target customer and showcase your product to them but with reservations and risks. As with the other industries, direct marketing also flourished at enormous levels in 2015, thanks to the mobile apps developer companies who contributed significantly in developing the direct marketing industry in this year. By the advent of mobile application development, things have gotten much easier for brands and businesses around the globe in order to directly communicate with their customers through innovative media.

Here are the top predicted direct marketing strategies for 2016 that are set to rule:

Mobile Will Rule

The rising trends of mobile apps developing will soon dominate and take over the marketing efforts of brands belonging to every industry with storm very soon. The world has already bowed down to the significance of business generated through mobile phone devices and it quick growth can never be overstated. As smart phones continue to penetrate in masses in both developing and developed countries and people using mobile apps for everyday purposes the importance of mobile app usage for generating sales can never be contained, it’s a phenomenon that will continue to grow with rapid speed.

Social Conversion Leads

Everyone knows the power of social media today. Brands are continuously working to make and rejuvenate their image and break the image of their competitor’s through social media. The rising use of social media holds tremendous potential for businesses globally and it continues to provide opportunity to businesses to achieve their sales targets by targeting customers over their social media pages. Also, social media advertising has opened up a whole new dimension of online marketing for brands worldwide, where they can get relay targeted messages to their audience.

Email marketing is rising

According to latest research by US journal of marketers, in 2015 alone, email marketing has led to rise in 21% sales in addition to other marketing means. Email marketing is one of the direct forms of marketing that has shown steady and continuous growth over the past few years and with the advent of mobile technology it is all set to revolutionize the direct marketing media.

cdeThe progressive innovations today launch numerous doors of company chances for desperate online marketers and entrepreneur in reaching more customers to be thinking about their company brand and offers. When incorporated with a well created online marketing technique in producing natural leads that are feasible and helpful to company development, a direct mail might be an efficient marketing device.

It is not unexpected to keep in mind the enhancing innovative methods of marketing utilized by aggressive online marketers making use of the very best of innovations. A well developed marketing mix might consist of possible “conventional” direct-mail advertising marketing which might add healthy varieties of capacity causes business.

This consists of incorporating blog sites, short article directory sites, social networks websites, internet search engine and lots of other sites and platforms that might be important to a company’s success using cross-media marketing.

Cross-Media Marketing

Cross-media marketing is ending up being increasingly more popular as it incorporates several marketing channels in performing a more efficient marketing project with a certain target market. Such marketing applications are extremely reliable as they cover a great deal of scope for business in regards to greater capacity leads and sales.

There are specific essential distinctions in between cross-media marketing and traditional direct-mail advertising marketing albeit lots of resemblances.

Direct mail marketing is individualized about each recipient with certain name and address as well as URL to direct the recipient to an individual landing page. There is an individual interaction with receivers who are directed to a suitable landing page with quality material.

Direct-mail advertising on cross-media marketing provides a range of alternatives for measurability and tracking of reaction rates. There would be suitable reports to expose the status of every marketing project that would contribute in establishing future effective projects.

A great deal of advantages might come through cross-media marketing that would benefit business and online marketer.

1) Clearer Targets for Business

Cross-media marketing is really vibrant in targeting a recognized audience or sectors of it to benefit business. Direct-mail advertising marketing might be integrated to provide tailored mails to this recognized segmented group with pURL and QR codes leading the receivers to their tailored landing pages straight.

The marketing efforts would be more effective and concentrated without losing unneeded time and effort on unenthusiastic leads for a certain item or service promoted. Faster outcomes might be protected with more appealing ROIs that please online marketers based upon the expense sustained.

2) Trustworthy and Accurate Tracking

Cross-media marketing with direct-mail advertising provides marketing outcomes that might be easily kept an eye on and tracked in genuine time to offer precise info about the marketplace and the success of the marketing project. Comprehensive details about every visitor to the site is caught and looked at, consisting of page visits and link clicks with opt-in and study reactions if carried out.

Direct-mail advertising in cross-media marketing steps reactions on every marketing project to comprehend the effective aspects that might be used to future projects to take pleasure in greater success.

3) Flexible Marketing Options

There is a greater versatility with direct-mail advertising marketing that might engage a multipage pamphlet or a basic postcard. Several project stages might be executed to the very same targeted specific niche markets by means of cross-media platforms.

Such a marketing technique shows to be promoting and fascinating to the target market with arise from earlier stages to benefit subsequent stages. This would enable improvements to subsequent marketing methods to be tweaked for greater enhancements. Various direct-mail advertising parts might be sent to in a different way directed sections for screening reaction rates on print media types.

4) Costing and Budget Management

Direct-mail advertisings in cross-media marketing strategies might be traced and tracked for much better responsibility in expense and ROIs. Online marketers would be notified of the variety of mails sent with an accurate expense of each mail and the variety of reactions from targeted receivers.

These marketing figures enable online marketers a more precise ROI analysis from any marketing project to enhance company profits easily besides making sure a close watch on the marketing budget plan.

5) Boosted Print Elements

It is not unexpected that direct-mail advertisings would move forward through cross-media marketing as print innovation enhances with vibrant print options such as sophisticated print methods and software application.

A well prepared print and digital marketing project takes pleasure in easier and much cheaper marketing tools that induce greater ROIs that please companies. Conventional printers who get on the cross-media bandwagon quicker would conquer the obstacle with the most recent innovations easily offered.

Effective Cross-Media Marketing Project

The crucial aspect of an effective cross-media marketing project surely is organization of the lists which have to be precise and targeted, even if segmented. Landing pages should consist of call to action functions such as sign-up types or opt-in choices for web visitors to be on business newsletter as consenting customers.

Making use of an auto-responder system would be a plus point for effective cross-media marketing with direct-mail advertisings updated where an organized follow-up is carried out for each opt-in customer. Analytical reports of every marketing project are examined for enhancements on future marketing projects.

When incorporated with proper digital channels, direct mail holds a popular position in direct marketing with a high hand on printed marketing interactions that might improve ROIs. Customer reactions and sales conversion rates enhance enough to benefit companies in protecting their market positions. When printed direct mail integrates efficiently with well created e-mails and customized web pages (PURLs) as well as emerging mobile aspects, this takes place.

Conclusion

Cross-media marketing with direct-mail advertisings integrated shows to be a vital marketing device for any aggressive Web online marketer to delight in greater returns by means of innovative incorporated marketing innovation.

Standard printers who accept innovative innovations to place direct-mail advertising marketing even more in today’s aggressive marketing patterns would be forming the international market with a synergy that prefer both companies and customers.

About the Author: Steve Brown is a champion of small business, entrepreneurial endeavors, and the vibrant American freelance workforce of today’s world. He is Founder, CEO, and Chief Inspirational Officer (CIO) of 4 cutting edge companies.