Whether it is a school carnival or a product launch, a flyer is an inexpensive yet effective way to promote personal and professional events. Flyers can spread the word around about an event, as well as provide significant details about it, including date, address and more.
Having said that, the design and print of an event flyer should be absolutely flawless to get the desired results. Since these flyers are typically mounted in high traffic areas, it is crucial to develop a high quality event flyer that grabs the attention of viewers.
Here are five ways you can make an event flyer stand out from the crowd:
Know Your Audience
Before creating a flyer, conduct a deep research on your audience to make the right impression on them. Make sure that the message of the flyer resonates with the audience you want to reach. Take the example of a concert party flyer. You want to attract diehard fans of the performing band to attend the concert. Your flyer should comprise information that can address these fans queries, such as the venue of the concert. Keeping in line the type of event and its audience, plan the overall design of the event flyer.
Use Big, Bold Titles
A flyer’s title is the face of an event flyer. Passersby are likely to notice the title first. Use punchy, memorable titles. Choose your words carefully to compel readers to look at your flyer.
In addition, it is advisable to use big, bold typography simply to make it noticeable from a distance.
Add Stunning Graphics
Images are a great way to draw the audience towards your event. Use striking, high resolution images. Positioning of images is key. One solid image has a better impact than several small images, which give a cluttered look to the flyer. At the same time, the image should be relevant to your event. For instance, a baseball event for a school will obviously have pictures of the school’s baseball teams to represent the event.
Be it text or graphics, avoid clutter at all cost. Make the event flyer easy to read. Sometimes, having whitespace around images really works. Similarly, convey your message across with less but impactful words. And most importantly, use special effects with care. Don’t use them in excess as the flyer becomes impossible to read.
Address Who, Where And When
Every event flyer should provide its target audience with sufficient details. This includes the name of the person / company throwing the event, when they are holding it and the venue where it will be taking place. Break these three significant factors into three headings. Highlight the titles that are more important than others. Don’t forget to add your phone number or Facebook details for people to get in contact you.
These are some simple tips that can help you make an amazing, informative event flyer.