vffWhether you are looking to do a mail out, a telemarketing campaign or wanting to reach prospects by email, direct marketing is an effective and affordable way to reach out to potential customers.

The lists you use will determine the success of your direct marketing campaign. Determining who to target the list is a crucial process and establishing your criteria will help you get the best results.

You may want to find a list of consumers or businesses who have purchased products or services similar to yours, or who fall into the demographic profile or income range you are trying to reach.

With thousands of direct marketing lists to choose from, it’s hard to know where to start. Evaluating list suppliers and finding the right direct marketing lists for your particular campaign can be over whelming.

A direct marketing list broker represents all available lists in the direct marketing industry. they will help you find the best list by understanding your target market. The brokers serve as your guide, providing list recommendations for your marketing efforts.

If possible, look for a list broker who has experience working with clients

wddWith the constant bombardment of tweets, Facebook posts and e-mails a piece of advertising received in the mail is a refreshing change and grabs attention. Of course a standard letter simply will not make the mark – an attention-grabbing format is a must and a good start is to choose a direct mail idea that is sent out in a chunky envelope.

Our love of a good book has not diminished with the introduction of e-readers. We are still impressed and intrigued by a glossy cover and the fact that we can pick a book up and investigate further.

This is why direct mail is not dead – just like those books a well-designed and attention-grabbing direct mail piece will work for any advertising campaign and here is why:

A chunky board envelope or mailing wrap will rise to the top of the post tray, arouse curiosity as to what is inside and beg to be opened. That is just a starting point – you also need an entertaining and effective direct mailer inside the box to keep the interest.

A pop up product is a great way

2Newsletters, postcards, brochures, flyers, business cards; there are many types of effective direct mail. In this article we are going to discuss snap pack mailers, one of the cheapest but most effective mailers used in direct mail marketing. These are the simple mail without envelopes that must be torn along the perforated edges on both sides to be read. They are not as col

Snap Pack Printing: Advantages and Specifications

orful or grand as postcards, nor include plenty of information and attachments like a newsletter. Yet they are popular and are extensively used for a wide array of applications.

Advantages of Snap Pack Mailers

Before we know more about the processes and materials employed in snap pack printing, let’s briefly understand why this simple piece of mail is preferred so extensively by all businesses.

• Cheap – The first and foremost reason to use these mailers is that they are very cheap to print and send out to customers. It is just a sheet of paper glued on both ends, doesn’t require color printing and doesn’t require an envelope either.

• High Open Rate – Though simple in its design